Under a spell


Everyone knows Magic Spells, as usually described can’t happen in real, physical life.

Creating something out of thin air contravenes the intuitively obvious law of conservation of matter, while spiriting an object from a to b takes energy, which has to come from somewhere and then travel via some known, measurable means (sound waves, laser beams, the No 7 bus…)

Light, darkness, fertility, and all the other things magicians may want to invoke don’t just turn up on demand without a physical cause.

But ‘spells’ of a sort are nevertheless out there, and I think it pays to be able to notice them, particularly at times like the present.

Nobody actually refers to them as ‘spells’, though – that would be giving the game away.

Take a large body of people going about their everyday lives. Most of us – even those like me who like to think themselves immune to that sort of thing – have something in life that we want – or at the very least would like more of. If it isn’t the obvious one of money then it might be security, love, prestige…

And these wants make us susceptible to ‘spells’.

If they didn’t, then I defy anybody to explain why firms expend so much money and expertise on advertising things such as (to take one obvious example) dark reddish-brown fizzy drinks of whose existence we are all perfectly well aware already thank you.

Adverts, and the sort of spells that concern us here, don’t work by directly moving the physical world but instead cause us to believe something – whether it’s the classic ‘The Forest is Malevolent (and threatening that safety that you want)’, ‘There’s a conspiracy, founded in Continental Europe, to keep your wages low (and depriving you of more of that money you deserve)’ or ‘This Government is Benevolent (and has, with Herculean effort, dispelled a Plague)’.

All this has the effect of altering our behaviour. It harnesses energy in the form of enthusiasm – energy, in other words, that wasn’t previously visible.

Thus there are people who are now convinced that the present U.K. government have handled the pandemic well, and that here it is effectively all but over. This conviction stands, in spite of verifiable evidence to the contrary.

At the time of writing, the U.K. has suffered 43,000 deaths, with more added every day. Even Sweden, with their bold experiment of eschewing lockdown, have now suffered fewer deaths – both in absolute numbers and as a proportion of the population.

Added to our death toll, and less often spoken of, is the large number of people who have not, and perhaps may never, recover from C19.

Their number is not at present made public, and may not yet have even been collated. All I know from my own experience is that the total is not yet so vast that we all know one personally. So, even if the number were eventually to come out, those ‘under the spell’ of belief in our Government’s good management of the pandemic may dismiss the news because the idea of ‘surviving but never fully recovering from Covid-19’ doesn’t fit with our ‘background knowledge’ – our mental model – of colds and ’flu, two infections with which we have been led to compare it.

However this number, like the death toll, could eventually be verified – through health records, for example. Also verifiable in numbers are: the initial shortages of P.P.E. for people working in close proximity to the afflicted; the cost of attempts to devise the wrong sort of set-up for tracking the spread of the disease, and the ongoing non-existence of any Government-established means to do so. Though I do recommend one devised by the Research community.

So much for stark numbers. What have we actually been led to believe?

Most people think of a disease as some kind of ‘enemy’ which one must ‘fight’. This can be harmful on a personal level: if I ‘lose my battle’ with some affliction, doesn’t that make it sound as if I lacked the Character to put up a proper fight? But on a national level it can be useful: we are called upon to do things, even make sacrifices, beyond the everyday. We are kept informed of the progress made, using charts or figures, so as to keep up morale. True leadership is also, in a way, a ‘spell’ cast over followers.

Now think of the two dates which the U.K. Government chose for the easing of restrictions: 8th May (V.E. Day, and a Bank Holiday weekend), and 4th July (‘Independence Day’ – not here, but who in the U.K. doesn’t make the association?)

What are we being convinced of, without the words being said? What mental models are we inadvertently pulling out of the bottom drawer of our minds?

And so, as we pour out of our houses and flats, to the beaches and beauty spots – as the Government with its messages to our unconscious evidently intended us to do – they can step back in feigned shock and declaim “No! We didn’t mean that!”

But they did.

If, due to people having to return to work in indoor workplaces with their recirculated air, a second wave of disease comes, who will get the blame? The few individuals who take profit from those offices, shops and factories, or the very visible crowds in the open air where the virus quickly disperses and, as research has shown, is far less likely to be caught?

If you think the latter, are you sure you’re not under a spell?


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